A set of typographical work explorations for the Singapore National Youth Orchestra (SNYO). The concert featured Prokofiev’s Romeo and Juliet as the main theme, with other supporting pieces that bring the story of triumph and the tragedy of love.
Tools
Adobe Illustrator, Adobe Fresco
Credits
Andrea Gunadi — illustrator & designer
Singapore Symphony Group Marketing Team — art director
As the concert title was not finalized yet, I had to explore several typography possibilities for the two pending titles: “Romeo & Juliet” and “Triumph and Tragedy.” The explorations consist of the titles and elements of Romeo and Juliet, e.g., heart, dagger, et cetera.
At this point, the title has been finalized, and the client has chosen one typography design. From there, I experimented with title and subtitle placements, compositions, and colors that would best suit the target audience: families, music enthusiasts, and youths.
The next step was to create the illustration that surrounds the title in order to better convey the essence of the story.
