'Jajan Klapa' is a visual celebration of Indonesia's coconut-based 'jajanan pasar' (traditional market snacks). Through photography and design, the project explores how coconut and the identity of 'jajanan pasar' shape taste, texture, and memory—inviting viewers to rediscover the cultural richness behind these everyday delicacies through sensory and visual storytelling.
Tool
Adobe Illustrator, Adobe Photoshop, Adobe Lightroom Classic, Adobe InDesign, Visual Studio Code
Credit
Andrea Gunadi — designer, photograher, illustrator
Most of my deliverables feature food photography as the main focus. This shows the process of capturing movement, color, and form in the school's photo studio using equipment such as studio lighting, infinity background, and other tools.
How does coconut, in all its layered, sprinkled, and blended forms, shape the soul of 30 different jajanan pasar?
How do eight different jajanan pasar respond to the touch of a fork and spoon? This series of flipbooks captures their unique textures in “motion”.
This watercolor series captures the unfolding taste profiles of jajanan pasar—revealing a vibrant tasting experience.
How are jajanan pasar commonly packaged using plastic and leaves? This pair of flipbook sets explores the use of plastic and leaves through playful, tactile formats. Both flipbooks are in forms of real packaging methods used to wrap lepet and kue hunkwe snacks.
Showcasing a visual study of the processes, colors, and textures of jajanan pasar. Link to the project website